And so to sleep...
🌙 Rest is the New Luxury: How to Recreate Sleep Tourism at Home
In a world that rarely slows down, rest has become a radical act.
From overbooked schedules to endless screen time, our days are packed — but our nights? Not nearly restful enough. That’s why more people are turning to sleep tourism, a fast-growing trend where rest takes centre stage.
Whether it's a remote Scottish retreat with blackout blinds and essential oils or a wellness resort offering guided sleep meditations, the message is clear: rest is no longer a guilty pleasure — it’s a necessity. And a luxury.
But you don’t need to travel to the Highlands to experience the benefits of deep rest. With a few simple tweaks, you can bring the soothing power of sleep tourism right into your home.
I was chatting with a great friend about the fact that both of us have been on holiday recently, me in a campervan, Thea in California, and I remarked that I was in bed by 10pm and up at 6am fresh as a daisy, then when I get home my sleep pattern is back to what it was! I WANT to be asleep by 10 and up by 6 but I really am having my haul myself out of bed? Why is that? Answers on a post card to….
đź’¤ What is Sleep Tourism?
Sleep tourism is travel designed to improve the quality of your sleep. Think luxury hotels that prioritise peace and quiet, with calming scents, top-tier mattresses, and personalised wind-down rituals. It’s all about designing a sleep-friendly experience that promotes physical, mental, and emotional recovery.
The science backs it up. Studies show that high-quality sleep can boost your immune system, balance mood, support heart health, and sharpen memory. No wonder more people are choosing restorative breaks over adrenaline-fueled getaways.
🏡 How to Recreate Sleep Tourism at Home
You don't need a five-star spa to experience deep rest. Here’s how to transform your home into your very own wellness retreat:
1. Design Your Bedroom Like a Sanctuary
Your bedroom should be a signal to your brain: it’s time to rest.
Declutter: Keep surfaces clear and calming.
Invest in good bedding: Breathable, natural fabrics and a supportive pillow make a big difference.
Block out light: Blackout curtains or an eye mask can help regulate melatonin.
Control noise: Try earplugs, white noise machines, or soothing soundscapes (rainfall, ocean waves, etc.).
2. Create a Wind-Down Ritual
A consistent routine helps your brain shift from “go mode” to “slow mode.”
Set a digital curfew: Avoid screens at least an hour before bed.
Sip a calming tea: Chamomile, lavender, or valerian root can work wonders.
Light a candle or use essential oils: Lavender and cedarwood are great for relaxation.
Stretch or meditate: Even five minutes of gentle yoga or breathwork can calm the nervous system.
3. Embrace Slow Mornings
Luxury isn’t just in how you fall asleep — it’s in how you wake up.
Wake up gently with natural light or a sunrise alarm.
Begin the day with a warm drink and a few minutes of silence or journaling.
Avoid reaching for your phone immediately. Let your mind wake up on its own terms.
I particularly LOVE a slow morning. What does that look though? It’s getting up in plenty of time and not rushing around, it’s being organised for a great day, the night before.
4. Treat Rest as a Wellness Priority
The real secret of sleep tourism? It treats rest as sacred. You can do the same.
Block out time for naps, screen-free evenings, or non-doing.
Say no to things that steal your energy without giving much back.
Remind yourself that being busy isn’t a badge of honour — being well-rested is.
🌟 Final Thoughts
In 2025, rest isn’t laziness — it’s luxury. And it’s within your reach. By creating a space and schedule that prioritise rest, you’re not just sleeping better — you’re living better.
So tonight, light that candle, sip your tea, and crawl into a bed that feels like a cloud. Your body — and your mind — will thank you.
Let rest be your new ritual. Because you deserve a life that doesn’t just run — it recharges.