So anyway…
Something I have been hyper aware of in the last 2 years, is being targeted by menopause marketers. I know it might sound a bit cheeky coming from me, having a book, and hosting live workshops, but my marketing is getting useful information out there (and helping to pay off my lockdown bounceback loan… just for clarity).
What I am NOT trying to do, is sell a promise, sell a myth, a quick fix, nope, not me.
No snake oil here. I can get a wee bit woo woo every now and again, for example, when clients come a visit me feeling anxious or didn’t get a good nights sleep, like last night for me, I gently remind them that there is full moon the morra.
So, if you are reading this, and didn’t sleep well last night (Sunday 6th Nov 22), it’s because there’s a full moon tomorrow! Think it’s a blood moon as well so it’s going to be a biggie.
Anyway, back to the marketing.
Influencers are a fantastic source of marketing, because we all love a roll model that looks fab. Our new Princess of Wales is a great example of this, anything that she wears when it’s from the high street sells out in a flash.
Thinking about the Princess of Wales, if Diana was still alive, we would have been talking about menopause 20 years ago. What an interesting older person she would have been.
So back to influencers: what really gets my goat is influencers advertising products aimed at menopause women saying that taking a certain supplement makes them feel fab and it’s the best thing ever since sliced bread, etc. Then I go and look at the investment, and it’s £80 a month. WTAF!!!
Now, I have really been examining my head about this. Is there a possibility that I am jealous that some people get free stuff for a living and their job is to advertise it? I have to be honest and say that I am more annoyed than anything else. I can never trying a give anyone false hope by selling them an extremely expensive product in the hope of a quick fix, because when it comes to menopause, the quick fix doesn’t exist!!!
Please please please take this in: The quick fix for menopause doesn’t exist.
One thing that I am immensely proud of, is that I know I am a reliable sign post for women who feel like they are going off their head.
It’s the psychological symptoms of menopause that get spoken about first, before the physiological ones.
For me, it was the non stop crying, and total absence of decision making skills. I was doing a massive external check for just about every life situation that came up.
Don’t even get me started on disasterous relationship choices during perimenopause. I am literally rolling my own eyes out loud just thinking about it.
So what’s the moral of the blog post. If you are in menopause or perimenopause, and you read something or find an advert that sounds like answer to your dreams, put your credit card away. Honestly.
So that sounds like a damp squib doesn’t it?
What’s to be done?
Here is a very brief starter for 10 menopause toolkit.
Track your symptoms - anything not common to you.
Track what food and drink makes you feel worse: spoiler, your relationship with alcohol will change.
Have a good think what your body needs help with first, is it sleep? Have a fantastic bedtime routine and start taking magnesium. Boots own brand or Superdrug is perfect.
Take a probiotic. Live Bacteria from Holland Barrett for the win. My own experience was awful bloating in my abdomen. Gut health has been getting spoken about for years now. Give it a whirl. Kefir is also a good shout.
Movement. Don’t kill yourself at body pump. Pilates, barre, or yoga for the win. My winter routine involves doing 20 minutes of yoga instead of doom scrolling on my phone. Try it! Yoga by Adriene for the win on Youtube.
So there you have it. A mini menopause toolkit.
Here’s the thing about menopause. No one is going to tell you anything new, that you didn’t already know. Sometimes, just sometimes, you need someone to help focus your focus.
Let me know if I can help further.
Onward and Upward! (for Marion)
Elizabeth x